Automation role in transforming the Hotel Industry

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Automation role in transforming the Hotel Industry




Automation in the hospitality industry is a win-win for the entire hotel and traveling industry. It can complement the human touch and open doors to meaningful conversations between guests and hotels. In the future, guests can check into or out of the hotel using their mobile devices allowing them to skip the line at the front desk. Hotels can take the help of messaging to respond to any guest requests and comments using a mobile guest engagement application. They can check into or out of the hotel using their mobile devices or allowing them to skip the line at the front desk.


When guests travel, they want a stress-free and frictionless experience, so a fast and smooth exchange of information or resolution of a complaint will improve their experience, before, during, and after their stay. Imagine the lights and temperature is controlled by their guest mobile devices and robotic concierge that delivers items such as towels and toothbrushes to guest rooms. Today these things are getting mainstream in the developed economies. Automation has tangible benefits for both hotels and guests. There are various advantages of deploying this technology.


Saves staff time: Automation helps you in saving time with easy onboarding and offloading of the employee. There are no major hiccups that will be faced on day- to-day standard operating procedures and systems of hospitality.


Analyze Customer behavior: Automation helps you in analyzing the day-to-day business operations and customer behavior. With the help of data, a hotel can easily improve its business operation and even improve its marketing and sales processes to target the ideal customer.


Quick responses to guests: Automation helps in tangible benefits such as providing quick responses to guest requests and concerns. It will provide a good impression of the hotel and hotel management. But be careful while choosing the service for an automated response.


Personalized service: With the help of the Personalized Management System, the hotel can store data about guest preferences and use it to design an experience tailored specifically to them in the next visit. For example: Suppose a guest enjoys certain food and certain facilities just as spa, then the hotel can store the preferences and provides the food and facilities services at a discounted rate in the next visit through the marketing software.


Cost reduction and increased revenue: With the help of the Personalized Management System, the hotel can store data about guest preferences and use it to design an experience tailored specifically to them in the next visit. For example: Suppose a guest enjoys certain food and certain facilities just as spa, then the hotel can store the preferences and provides the food and facilities services at a discounted rate in the next visit through the marketing software.


Industry experts are even suggesting that hotel automation can help minimize the energy costs associated with running a hotel, as automated systems through key cards or mobile control will help in lighting and air conditioning in guest rooms means electricity won’t be used while the guest is out of the room. But hotel industry should not be extra cautious while implementing automation, it doesn’t mean losing that “ human touch’’.


The perception of automation will replace guest service is highly unrealistic but on the contrary, it will enhance efficiency and remove the critical gaps in providing excellent service. In the coming years, we will see massive adoption of automation services across the developing world too. The sooner a hotel starts investing in this technology, the likely the chances of its survival in the future.

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