Generally, it’s easy to confuse digital assistants with chatbots. But Chatbots are quite different from digital assistants. A digital assistant is an advanced type of chatbot that can conversationally handle more complex interactions. For example, a digital assistant will help you book any table in a restaurant and arrange transportation too. It uses input such as the user’s voice, vision ( images), and other text-based information to assist users by answering a question in their language. Today’s various digital assistants such as Siri, Alexa, and Cortana are rapidly being embraced by consumers and businesses across the globe. Recently, a new trend has emerged in which digital assistants were coupled with other advanced AI technologies to transform companies by creating more efficient business processes and automating complex tasks, and improving the customer service experience. Advancements in machine learning and deep learning capabilities associated with digital assistants will further allow for new data-driven discoveries involving other revealing personal interactivity insights. But at the same time, privacy practices will be the core of customer concerns. Many organizations have strong privacy practices with regards to the collection of personal information, secondary use of personal information, and external unauthorized secondary use of personal information. Looking at the technological benefits to consumers of the manifold and strong privacy by majority organizations, such a small tradeoff cannot be a big concern.