Why WhatsApp Chatbot Could be a Game Changer for Hotels

83% of your guests are active on WhatsApp, use it

Needless to say, communication is the key to delivering a great guest experience and generating positive reviews. Are you running a business that is related to Hotels, Flights, Railways, Events, or Cab services? If yes, WhatsApp Business could be a great communication channel for the hospitality industry. With the integration of AI chat assistance, hotels can take their WhatsApp services to the next level. Hence, they provide better travel management to the guests. 
Digitalization is on the rise across sectors, including hospitality. Hotels are continuously seeking innovative ways to provide personalized experiences for their guests. Hence, the messaging platform WhatsApp has emerged as a dominant tool for enhancing communication and engagement with their guests. Today we will try to explore the reasons why profit-making businesses prefer hotel booking through WhatsApp.

What is WhatsApp for hotels? 

Who does not expect to increase their hotel business revenue? WhatsApp Business could be the game changer in this regard. . WhatsApp has 2.8 billion monthly active users; it has become one of the leading communication channels across the globe. This social platform enables personalized and automated communication, with mailing services available for guests anytime and anywhere. 

10 ways WhatsApp Business can benefit your hotel business  

• By sending a booking confirmation, WhatsApp reminds the guests about their approaching stay. 
• Earlier, users searched for the booking voucher through email. WhatsApp makes the job easier and simplifies the visitor experience. 
• Hotels can provide personalized offers or discounts via WhatsApp to guests who have abandoned their booking process. 
• Hotels can provide ‘welcome’ messages to the users before check-in. It helps them increase add-on income.
• This platform helps in collecting visitor comments on the day of departure. 
• No matter if your guests are individuals or families, most of them use WhatsApp as their primary communication channel. 
• WhatsApp Business API offers multi-language support. It helps the hotels get information in native languages. 
• It helps in enhancing brand recognition and authenticity as every message is routed through a verified identity with brand name and logo. 
• It builds customer trust and faith owing to its end-to-end message encryption. 

How Does WhatsApp Business Work for Hotels?

Easy to install, this messaging service helps the Small and medium businesses can easily communicate with their consumers. You can install it without any technical assistance on Android and iPhone. To install it, you need to build a business profile with your organization name, address, and associated website. Hence, WhatsApp Chatbots can help your clients to send messages to reach you. Interestingly, this software solution enables the hotel to configure automatic messages for notifying them when it is open or closed. WhatsApp Business is a fast and excellent tool for hotels as it helps the management to send special deals to the regular customers. Additionally, start hotels use it to provide information about their check-in and check-out hours, restaurant recommendations, and hotel route directions. 

Best WhatsApp Business practices

• Alerts and Notifications
• Early check-in and boarding passes
• Conversational Contact Center
• Boost to Ancillary Revenue
• Omnichannel Engagement

Key benefits of WhatsApp Chatbots in the Travel Industry

As this social channel allows for chatbot automation, a guest can collect information even if the customer service representatives are not available. This feature enables the travelers to get 24/7 assistance, regardless where they are traveling. WhatsApp communication is safe as it promotes end-to-end encryption. Hence, the guests find it a good way to share flight and booking information. 

With its use, your business will be able to improve user experience. It sends helpful messages prior to their arrival by developing an automated chat channel. Chatbot technology ensures that the communication channel is available at all times. Once your WhatsApp discussion is established, guests are reassured about the availability of hotel rooms. Also, it enables them to know the services, such as food availability, movie shows, leisure activities, and other offerings. It helps them to make plans inclined to their travel plans.

Your added services might benefit your clients, but enabling them know these services comes first. Hotel booking through WhatsApp can help them collect information about the set of services. Knowing these services is important because upgrading benefits could charge more money from the guest. Paying more amount could make them upset. Therefore, the chatbots establish transparency. 

The final words 

It is equally beneficial for guests and hotel staff. The staff can check whether the recipient has seen a message or not. It gives them the assurance that the target number of guests are now aware of the upgraded policy or service. Negative reviews can devastate the so-called reputation of a hotel. It potentially puts the travelers into the dilemma and develops doubt in their minds. WhatsApp for hotels can also assist the management in managing the reviews. Transparency and availability put the guest into the zone of delight. The social medium we are talking about can send images and essential documents to the guests.