25 Compelling Reasons Why You Should Be Surveying Your Guests
25 reasons why you should be surveying your guests Successful business owners in the hospitality sector carry a thorough understanding of their clients. To enhance the experience of their guests and boost customer loyalty and income, they must collect insightful feedback and assess it through surveys. A better understanding of the hotel’s operational and service…
Direct Booking vs. OTAs: The Best Hotel Booking Strategy for 2024
Which is Better for Hotels in 2024: Direct Bookings or OTAs? Anyhow, there is some complexity to the hotel distribution environment. Additionally, a lot of change has occurred on this front in the last ten years. Many hotels have also started to promote direct bookings in place of OTAs, having previously placed little value on…
Why should hotels be taking advantage of social media?
What is hotel social media marketing? Hotel social media marketing involves managing online platforms to build a brand, enhance reputation, and drive bookings. A successful strategy is key to achieving these goals. Social media has become a vast space where people connect, stay informed, find inspiration, and make purchases. Nearly 40% of Gen Z prefers…
Tips to improve guest retention in your hotel
Top Tips to Improve Guest Retention and Boost Repeat Visits At your hotel, do you want to see more return business? As a key performance indicator for hotels, customer retention is one of the most important measures. Returned and frequent visitors are more likely to be satisfied. As one of the most costly fixed costs…
Reasons why your hotel must embrace chat
Top Reasons Why Your Hotel Must Embrace Chat Technology The fast changing digital landscape of today has seen chatbots emerge as a game-changer in the hospitality sector. The way that hotels engage with their customers is being completely transformed by these AI-powered virtual assistants, which are also increasing revenue and customer service. Along with discussing…
Does Social Media Improve Customer Care? | Benefits and Insights
Does social media help improve customer care? By providing assistance via social media platforms like Facebook and Twitter, social media customer service operates. Companies are able to immediately respond to inquiries and meet customers where they are. Prompt problem solving is the most crucial aspect of excellent assistance. More than just venues for business and…
Hospitality Metrics Every Hotelier Should Track
Top Hospitality Metrics Every Hotelier Should Track for Success Running a hotel requires hard work and ongoing analysis, just like running any other business. Hoteliers need to measure their annual performance against a set of competitive benchmarks in order to stay in business. Understanding what’s working and what isn’t can be gained largely from hotel…
Hotel Guest Satisfaction: Must-Ask Survey Questions
Essential Hotel Guest Satisfaction Survey Questions to Ask In hospitality industry, there is nothing greater value than customer ratings and reviews. All tourists equate a hotel’s standing with the number of stars it has received. Actually, a survey by a major hospitality association indicates that a great percentage of tourists look up hotel evaluations before…
What is the definition of a virtual concierge?
A new generation of customers demands efficiency and personalization in their interactions. Accustomed to instant online transactions, they expect the same when visiting businesses—no waiting on hold or standing in line. They seek excellent service and anticipate personalized experiences, like a room with an ocean view or a meal prepared just right, often wanting businesses…
Technology is Transforming the Hospitality Industry in 2024: The Top 9 Trends
Technology advancements are causing a significant upheaval in the hotel sector in 2024. Every element of visitor experiences, operational effectiveness, and business strategy are changing as a result of these developments. The field is changing quickly, with blockchain improving security and sustainability, AI-powered personalization and augmented reality for immersive guest experiences among other developments. Additional…