Top 35 WhatsApp Marketing Practices to Boost Engagement
35 Best WhatsApp Marketing Practices to Maximizing Engagement WhatsApp has more than 2 billion monthly users and 100 billion messages sent every day, making it a potent weapon for promotion. With open rates of 98% and click-through rates of 45–60%, it provides outstanding engagement and outperforms email and SMS marketing. High-volume, high-deliverability campaigns that build…
25 Compelling Reasons Why You Should Be Surveying Your Guests
25 reasons why you should be surveying your guests Successful business owners in the hospitality sector carry a thorough understanding of their clients. To enhance the experience of their guests and boost customer loyalty and income, they must collect insightful feedback and assess it through surveys. A better understanding of the hotel’s operational and service…
Direct Booking vs. OTAs: The Best Hotel Booking Strategy for 2024
Which is Better for Hotels in 2024: Direct Bookings or OTAs? Anyhow, there is some complexity to the hotel distribution environment. Additionally, a lot of change has occurred on this front in the last ten years. Many hotels have also started to promote direct bookings in place of OTAs, having previously placed little value on…
Why should hotels be taking advantage of social media?
What is hotel social media marketing? Hotel social media marketing involves managing online platforms to build a brand, enhance reputation, and drive bookings. A successful strategy is key to achieving these goals. Social media has become a vast space where people connect, stay informed, find inspiration, and make purchases. Nearly 40% of Gen Z prefers…
Tips to improve guest retention in your hotel
Top Tips to Improve Guest Retention and Boost Repeat Visits At your hotel, do you want to see more return business? As a key performance indicator for hotels, customer retention is one of the most important measures. Returned and frequent visitors are more likely to be satisfied. As one of the most costly fixed costs…
Does Social Media Improve Customer Care? | Benefits and Insights
Does social media help improve customer care? By providing assistance via social media platforms like Facebook and Twitter, social media customer service operates. Companies are able to immediately respond to inquiries and meet customers where they are. Prompt problem solving is the most crucial aspect of excellent assistance. More than just venues for business and…
Hotel Guest Satisfaction: Must-Ask Survey Questions
Essential Hotel Guest Satisfaction Survey Questions to Ask In hospitality industry, there is nothing greater value than customer ratings and reviews. All tourists equate a hotel’s standing with the number of stars it has received. Actually, a survey by a major hospitality association indicates that a great percentage of tourists look up hotel evaluations before…
Quickly Boost Your Hotel’s Customer Care
Why is guest satisfaction so important in hospitality? Every single player in the hotel industryneed to pay attention to or satisfy their customers.The secret to your hotel’s success is definitely customer pleasure. A focus on visitor demands is essential to success in the increasingly competitive hospitality industry, even with the greatest facilities and services.As we…
Understanding CSAT Scores: Why They’re Vital in Hospitality
Benefits of using CSAT CSAT, or customer satisfaction index, is a metric that businesses use to gauge how their clients feel about their offerings. Customer satisfaction is measured on a standard scale, usually from very satisfied to not at all, and is measured by answering a question following a purchase or interaction. This metric is…
What is the definition of a virtual concierge?
A new generation of customers demands efficiency and personalization in their interactions. Accustomed to instant online transactions, they expect the same when visiting businesses—no waiting on hold or standing in line. They seek excellent service and anticipate personalized experiences, like a room with an ocean view or a meal prepared just right, often wanting businesses…